Privacy Policy

ProfitHub prides itself on the safekeeping of and respect for your Personal Information.

However, due to the nature of the service offered by ProfitHub, and for a user to enjoy the full extent of ProfitHub’s service offering, certain information provided to ProfitHub may be provided to our trusted lending partners so that informed decisions regarding your application can be made, as well as to our third-party business partners who may offer supportive services to your business, to which you herewith agree.

This document (“Privacy Policy”) applies to all current and former users and may change from time to time. Please note that our use of the platform located at (“the ProfitHub Platform”) is subject to our Terms and Conditions and this Privacy Policy. This Privacy Policy merely outlines how we collect, process, and use your Personal Information. The term “Personal Information” means personal information about an identifiable, living, natural person, and where appliable an identifiable, existing juristic person, as defined in the Protection of Personal Information Act, 2013 (“POPIA”) from time to time.


At ProfitHub the safekeeping of and respect of your Personal Information is of primary importance.

Personal Information and your consent

You may provide us with your Personal Information for the specific purpose of applying for possible financing on the ProfitHub Platform. By submitting such personal information and applying for ProfitHub’s services, you consent to our processing of such information, disclosing such information to all our lending partners, and for such lending partners to further process your Personal Information.

By completing our questionnaire, you may also insert contact details of your company or yourself. You agree that our lending partners and third-party business partners with supportive services may contact you through the submitted contact information for furthering your application or providing ancillary services that might assist with your application and your business. In addition to the above, you further agree, by using the ProfitHub Platform, or by submitting any information, that we may use your Personal Information for severalreasons including but not limited to statistical analysis, to develop, and improve the ProfitHubPlatform, to update our records, to contact you for marketing purposes such as newsletters etc., to allow some of our third-party business partners to contact you to assist with your company’s business affairs and to provide such information to our lending partners to allow them to make an informed decision regarding your application.

In addition to Personal Information you submit, we may collect information about your computer including, where available, your IP address, operating system, and browser type – for system administration and to report relevant information to our business partners.
All lending partners are obliged by contract to maintain the confidentiality and security of your Personal Information by POPIA, and you agree that ProfitHub cannot and shall not be held liable for how such third-party business partners or lending partners utilise the information provided through the ProfitHub Platform.

You have the right to object to our use, or the use by lending partners or third-party business partners, of your Personal Information at any time by submitting a request at
You agree that should ownership of the ProfitHub Platform be transferred to another entity than ProfitHub, the rights awarded to us may be ceded and transferred to such entity.


Notwithstanding the remainder of the information displayed in the Privacy Policy, we will take all reasonable steps to protect your Personal Information from loss, misuse, or unauthorised alteration.
Due to some functions of the ProfitHub Platform being operated manually, certain trusted employees may have access to your Personal Information but are obliged by contract to keep same confidential.


You understand that we may update or amend this Privacy Policy from time to time, with or without notice, on the same terms as set out in our Terms and Conditions. You understand that each time you use the ProfitHub Platform the latest Privacy Policy will apply.


The laws of the Republic of South Africa shall apply to this Privacy Policy.


Should you have any further questions regarding the use of your Personal Information or our Privacy Policy, please contact us at
Alternative Finance Group
ProfitHub is a partner of the AFG Group.